Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business
April 25, 2024 · 8:00 a.m. - 9:30 a.m.
"Pay Attention!"—the essential guide for today's business leaders navigating the complex landscape of marketing. Authored by industry veterans Cassandra Bailey and Dana Schmidt, this insightful book offers a groundbreaking model to tackle the elusive challenge of capturing and maintaining attention in an era saturated with distractions. At our event, you'll gain invaluable insights into the five types of attention, six key audience segments, and the strategic messaging tactics that drive sustained engagement.